monday.com Ltd. provides an AI work platform, enabling teams to build custom software and manage work with AI agents. Its solutions include CRM and Service, now with dedicated focus, while monday dev is less emphasized. AI-driven revenue represents 17% of net new ARR. The company serves diverse global organizations, including enterprises, using a 'seats plus credits' pricing model.
Key Inputs And Sourcing
1. Cloud Computing Services
other · Global (AWS, Azure, Google Cloud) · 5-8%
Source Company is a cloud-native platform; CFO mentioned 'additional cost regarding computing related to AI' impacting gross margin. monday.com also mentions adopting multi-cloud management across providers like AWS, Azure, and Google Cloud.
Confidence: high
2. Labor (Research & Development)
labor · Israel, Global · unknown
Source R&D expense was 23% of revenue in Q2; 'bulk of the R&D people are based in Israel' and impacted by Israeli shekel appreciation.
Confidence: high
3. Labor (Sales & Marketing)
labor · Global · unknown
Source Sales and marketing expense was 41% of revenue in Q2. monday.com has offices globally, including sales teams.
Confidence: high
4. Labor (Customer Support & Operations)
labor · Global · 2-4%
Source Company provides 'customer support services' and 24/7 support from global offices. Direct support labor is typically part of COGS for SaaS.
Confidence: medium
5. Third-Party AI Model/API Licenses
other · Global · 1-3%
Source Company is transforming into an 'AI work platform' and integrates with tools like Claude, Copilot, and ChatGPT.
Confidence: medium
6. Performance Marketing / Advertising
other · Global · unknown
Source Management mentioned 'performance marketing or top of funnel activity' as a factor in demand environment. monday.com spends significantly on digital advertising.
Confidence: high
7. Labor (General & Administrative)
labor · Global · unknown
Source General and administrative expense was 8% of revenue in Q2.
Confidence: medium
8. Amortization of Capitalized Software Development
other · N/A · unknown
Source Standard COGS component for software companies, representing the cost of developing the core product over time.
Confidence: medium
Industry Publications
- Gartner Research (gartner.com) — Leading analyst reports on AI software adoption, cloud infrastructure, intelligent automation market trends, vendor evaluations, and enterprise AI spending forecasts are crucial for monitoring monday.com's market position and strategic direction. [cite: Theme_Overview]
- Forrester Research (forrester.com) — Provides in-depth analysis of enterprise AI strategies, vendor evaluations, and customer experience trends, which are highly relevant to monday.com's AI work platform and CRM offerings. [cite: Theme_Overview]
- IDC (idc.com) — Offers market share data, forecasts, and competitive analysis for AI software, cloud services, and enterprise applications, providing insights into the broader market where monday.com operates. [cite: Theme_Overview]
- Destination CRM (destinationcrm.com) — Specifically covers CRM software and solutions, including industry awards and analysis, directly relevant to monday.com's growing monday CRM product.
- AI Business (aibusiness.com) — Focuses on artificial intelligence news, insights, and reports for enterprise leaders, which is critical for monitoring monday.com's strategic pivot to an AI work platform and its AI-driven product development.
Economic Data Watch
1. FRED (Federal Reserve Economic Data) — National Income and Product Accounts (NIPA)
Metric/field Private Fixed Investment: Nonresidential: Intellectual Property Products: Software (B985RC1Q027SBEA)
Cadence quarterly
Why it matters This metric directly reflects business investment in software, a core driver of demand for monday.com's platform.
Signal to watch Higher growth indicates stronger business investment in software, suggesting a favorable demand environment for MNDY.
Confidence: high
2. FRED (Federal Reserve Economic Data) — ISM Services PMI
Metric/field ISM Services PMI (PMISERV)
Cadence monthly
Why it matters Reflects the health and growth of the services sector, a primary customer base for monday.com's work management and AI tools.
Signal to watch A higher PMI indicates expansion in the services sector, suggesting increased business activity and potential demand for productivity software.
Confidence: high
3. FRED (Federal Reserve Economic Data) — Exchange Rates
Metric/field Exchange Rate: Israeli Shekel to U.S. Dollar (DEXUSIS)
Cadence daily
Why it matters Fluctuations in the Israeli Shekel to U.S. Dollar exchange rate directly impact monday.com's operating margin, as a significant portion of its R&D costs are in Israel.
Signal to watch A weaker Israeli Shekel relative to the U.S. Dollar would be a tailwind for operating margins, while a stronger Shekel would be a headwind.
Confidence: high
4. FRED (Federal Reserve Economic Data) — Current Employment Statistics (CES)
Metric/field All Employees, Professional and Business Services (CES5500000001)
Cadence monthly
Why it matters This series indicates employment trends in a key white-collar customer segment, which directly influences potential seat growth for monday.com's platform.
Signal to watch Increasing employment in professional and business services suggests a larger potential user base and demand for work management solutions.
Confidence: medium
5. FRED (Federal Reserve Economic Data) — Gross Domestic Product (GDP)
Metric/field Real Gross Domestic Product (GDPC1)
Cadence quarterly
Why it matters Overall economic growth impacts general business spending and confidence, influencing enterprise IT budgets and willingness to invest in new software solutions.
Signal to watch Stronger GDP growth generally correlates with increased business spending and a more favorable environment for software sales.
Confidence: high
Free Alt Data Watch
1. Google Trends — Search Interest
Metric/field Search interest for 'monday.com AI' (Worldwide, Past 90 days, Web Search)
Cadence daily
Why it matters Indicates direct public and business interest in monday.com's new AI offerings and strategic shift.
Signal to watch Increasing search interest suggests growing awareness and potential adoption of their AI work platform.
Confidence: high
2. Google Trends — Search Interest
Metric/field Search interest for 'AI workflow automation' (Worldwide, Past 90 days, Web Search)
Cadence daily
Why it matters Reflects broader industry interest in the core concept of the theme, indicating growing awareness and potential demand for agentic systems.
Signal to watch Rising search interest suggests increasing market demand for AI-driven automation, a tailwind for MNDY's strategy.
Confidence: high
3. LinkedIn — Job Postings
Metric/field Number of job postings mentioning 'monday.com' (Global, filtered by 'AI', 'Machine Learning', 'Enterprise Sales')
Cadence weekly
Why it matters Provides insight into monday.com's hiring activity and strategic focus areas, particularly in AI development and upmarket sales.
Signal to watch Increased postings in AI/ML and enterprise sales roles indicate continued investment in these strategic growth areas.
Confidence: medium
4. Reddit — Subreddit Activity
Metric/field r/mondaydotcom: Number of subscribers, active users, and sentiment analysis of posts (e.g., positive/negative mentions of AI features)
Cadence daily
Why it matters Offers a pulse on community engagement, user sentiment, and discussions around monday.com's products and new features, including AI.
Signal to watch Growing active users and positive sentiment, especially regarding AI features, suggest strong user adoption and satisfaction.
Confidence: medium
5. SimilarWeb (free tier) — Website Traffic Analytics
Metric/field monday.com website: Total visits, unique visitors, bounce rate, and traffic sources (e.g., direct, organic search, referral)
Cadence monthly
Why it matters Provides a general indication of interest and engagement with monday.com's platform and brand.
Signal to watch Increasing total visits and unique visitors, alongside a stable or decreasing bounce rate, suggest growing interest and user engagement.
Confidence: medium
Paid Alt Data Watch
1. Revelio Labs — Workforce Intelligence
Metric/field Employee headcount for 'monday.com' by department (e.g., R&D, Sales, Product) and specific AI/ML skill sets (Global)
Cadence monthly
Why it matters Offers granular insight into monday.com's workforce changes, talent acquisition in key areas like AI, and the impact of restructuring.
Signal to watch Growth in R&D and AI-related headcount, particularly after the workforce reduction, indicates strategic reinvestment and focus.
Confidence: high
2. Gartner Research — IT Spending Forecasts
Metric/field Worldwide Enterprise Software Spending (by segment: Project & Portfolio Management, Collaboration, CRM, AI Software)
Cadence quarterly/annually
Why it matters Provides a macro view of enterprise software budget allocation and growth trends in monday.com's key market segments.
Signal to watch Stronger growth forecasts for relevant software segments indicate a favorable market environment for MNDY's offerings.
Confidence: high
3. Thinknum Alternative Data — Job Postings Data
Metric/field monday.com job postings: Number of specific AI/ML engineering roles, enterprise sales roles, and time-to-fill metrics (Global)
Cadence daily
Why it matters Offers more granular and real-time data on monday.com's hiring priorities and efficiency in filling critical roles related to AI and enterprise expansion.
Signal to watch Consistent or increasing postings for high-value AI and enterprise sales roles, with efficient time-to-fill, suggests effective strategic execution.
Confidence: medium
4. IDC Research — Worldwide Software Spending Guide
Metric/field Spending on Collaborative Applications, Project & Portfolio Management Software, and AI Platforms (Worldwide)
Cadence semi-annually/annually
Why it matters Provides detailed market size and growth forecasts for the specific software categories monday.com operates in, including the emerging AI platform market.
Signal to watch Robust growth in these segments validates the market opportunity and potential for monday.com's continued expansion.
Confidence: high
5. KeyBanc / Evercore ISI (or similar IT Spending Surveys) — IT Decision Maker Survey
Metric/field Survey results on enterprise intent to purchase/renew 'Work Management Software' or 'AI-enabled Collaboration Tools' for monday.com or its competitors
Cadence quarterly/semi-annually
Why it matters Offers direct insights into customer purchasing intentions and budget allocations for monday.com's product categories, providing a forward-looking demand signal.
Signal to watch Higher reported intent to purchase/renew monday.com's offerings or related AI tools indicates strong future demand.
Confidence: medium
Search Keywords Brand Product
- monday AI work platform
- monday CRM
- monday Service
- monday dev
- One AI
- AI agents
- work management software
- project management
- workflow automation
- enterprise AI
- consumption-based pricing
- net dollar retention
Search Keywords Event Phrases
- monday.com earnings
- MNDY Q2 results
- What They Do (Plain English & Analogies)
- monday.com provides a flexible, visual platform that helps teams manage all kinds of work. Think of it like a highly customizable digital whiteboard or a Lego set for building your own work tools. Instead of just tracking tasks, their new focus is on an "AI work platform" that uses AI agents to *do* the work alongside humans, making the system more proactive and automated. They offer specialized solutions for different departments like marketing, customer relationship management (CRM), project management, and software development.
- Very Brief History
- Founded in 2012 as DaPulse Labs Ltd. in Tel Aviv-Yafo, Israel, the company rebranded to monday.com Ltd. in November 2017. It launched its work management software in 2014 and went public on Nasdaq in June 2021. In Q1 2026, they significantly shifted their core offering from monday Work Management to monday AI work platform, emphasizing AI-driven work orchestration. They also recently agreed to acquire One AI.
- "Street Stereotype"
- monday.com is generally perceived as a flexible, visual work management and collaboration platform, often seen as a competitor to traditional project management tools. With its recent strategic shift, the "street stereotype" is evolving towards an "AI work platform" company, aiming to be a leader in agentic AI for enterprise workflows, moving beyond just "managing work" to "doing work" with AI. There's also a perception of strong enterprise momentum and efficient growth.
- Subsidiaries On Linked In*
- One AI — Acquired by monday.com; LinkedIn: one-ai-tech
- Customer Sectors & Example Clients
- monday.com serves a broad customer base, including diverse organizations, educational and governmental institutions, and specific business divisions within larger enterprises. They cater to startups and large enterprises across industries such as marketing, sales, information technology, and operations. They have a strong focus on mid-market and enterprise customers, with a significant portion of their Annual Recurring Revenue (ARR) coming from customers with over $50,000 in ARR. Specific examples of clients include Zippo, Nissan North America, Wix, Hulu, and Discovery Channel.
- New Customers / Segments They'Re Targeting
- monday.com is sharpening its focus on monday service and monday CRM, each addressing a distinct buyer, a distinct set of workflows, and a distinct AI opportunity. Going forward, each will operate with its own dedicated product development, go-to-market motion, and investment roadmap. The company is also continuing to drive its upmarket motion, seeing record net additions of customers with over $100,000 and $500,000 in ARR.
- Sales Geographies And Expansion Plans
- monday.com sells its software solutions globally, spanning the United States, Europe, the Middle East, Africa, and other international regions. More specifically, the company operates across the UK, France, Israel, Brazil, Germany, Japan, the US, Australia, and Poland. Management has indicated that they are seeing acceleration in some emerging markets where they have invested. No specific new geographic expansion plans were explicitly detailed beyond this general comment.
- How Key Themes May Help/Hurt
- monday.com is strongly positioned to benefit from the buildout of 'Agentic Systems of Action' as it has fundamentally shifted its strategy to become an "AI work platform" where AI agents *do* the work. This aligns with the theme's focus on autonomous agents executing complex workflows. The new "seats plus credits" consumption-based pricing model for AI agents directly supports the theme's bullish outlook on viable monetization strategies for AI capabilities, allowing revenue to expand naturally as AI adoption grows. The company's focus on embedding AI into its core products like monday CRM and monday Service, and its efforts to help customers deploy these AI solutions, directly leverage the increasing enterprise adoption of AI-driven automation. However, monday.com may be hurt by the challenges highlighted in the theme, such as the uncertainty in AI monetization and adoption pace, as the new pricing model is still early. The intensely competitive AI landscape also poses a risk, requiring continuous investment to maintain its competitive edge.
3 Main Long-Term Bull Details
- AI-driven Platform Transformation & Monetization: monday.com's strategic shift to a 'monday AI work platform' with AI agents that do the work, coupled with a new consumption-based pricing model for AI credits, positions the company for significant long-term growth and monetization as AI adoption expands within enterprises. This strategy is already showing strong early traction, with AI ARR doubling from Q1 to Q2 and representing 17% of net new ARR.
- Strong Enterprise Momentum & Deep Customer Embedding: monday.com continues to demonstrate robust enterprise momentum, with record net additions of customers exceeding $100,000 and $500,000 in ARR in Q2. Gross retention is at historical highs, indicating deep customer embedding and sustained demand for monday.com's platform as enterprises consolidate their work infrastructure.
- Focused Product Strategy and Go-to-Market: The company's sharpened focus on monday service and monday CRM, each with dedicated product development and go-to-market motions, is expected to drive category leadership. This, combined with an accelerated upmarket sales motion and a new 'forward deployed engineer' model to assist customers with AI deployment, aims to capture higher-value opportunities and deepen customer partnerships.
3 Main Long-Term Bear Details
- Uncertainty in AI Monetization & Adoption Pace: While early AI ARR growth is encouraging, the new "seats plus credits" model is still in its early stages, and the company is still experimenting with pricing. There is inherent uncertainty in how quickly customers will adopt and consume AI credits at scale, and whether this expansion will fully offset potential seat growth moderation or pricing growth headwinds from past actions.
- Near-term NDR Pressure and Workforce Restructuring Impact: monday.com anticipates a slight decline in overall Net Dollar Retention (NDR) by the end of fiscal year 2026 due to lapping significant pricing actions from 2024 and 2025. Additionally, the recent 20% workforce reduction, while strategic for long-term focus, introduces short-term execution risk and potential disruption to the organization, which has been factored into cautious guidance.
- Competitive Landscape and R&D Investment: The AI market is intensely competitive and rapidly evolving. While monday.com is investing heavily in R&D to integrate AI, the risk remains that other AI solutions or foundational models could proliferate rapidly, potentially leading to commoditization or requiring monday.com to continuously invest heavily to maintain its competitive edge and differentiate its agentic capabilities. The appreciation of the Israeli shekel also negatively impacts R&D costs.
- Competitors And Differentiation
- monday.com competes with a range of project and work management tools. Some notable competitors include ClickUp, Asana, Smartsheet, Wrike, Trello, Airtable, Jira, and Adobe Workfront. monday.com differentiates itself by transforming into an "AI work platform" that uses AI agents to *do* the work alongside humans, rather than just managing it. The company emphasizes its data advantage from over 250,000 customers for training and contextualizing its AI agents, and its open platform allows external agents to integrate, positioning it as a central orchestration layer for a hybrid human-AI workforce.
- Recent Performance & What The Market'S Focused On
- monday.com reported a strong Q2 fiscal year 2026, with revenue growing 22% year-over-year to $365 million and non-GAAP operating margin expanding to 17%. AI ARR doubled from Q1 to Q2, now representing 17% of net new ARR, indicating strong customer adoption of AI capabilities. The company also achieved record net additions of customers with more than $100,000 and $500,000 in ARR. However, the company reduced its global workforce by approximately 20% in July 2026, a difficult decision aimed at positioning for future AI-driven growth. For Q3 fiscal year 2026, monday.com expects revenue between $368 million and $370 million, representing 16% to 17% year-over-year growth, and full-year 2026 revenue guidance is set at $1.466 billion to $1.474 billion (19% to 20% growth). The market is focused on the continued acceleration of AI adoption and its monetization through the new "seats plus credits" pricing model, the impact of the workforce reduction on short-term performance, and the anticipated moderation of Net Dollar Retention (NDR) to around 108% by the end of fiscal year 2026.
- Revenue Segments And Estimated Mix
- AI-driven revenue — Mix: 17% of net new ARR in Q2; Source: Q2 2026 transcript; Trend: Doubled from Q1 to Q2, accelerating adoption and a new vector of growth.
- monday CRM — Mix: surpassed $100 million in ARR (Q1 2026); Source: Q2 2026 transcript, Q1 2026 transcript; Trend: Sharpening focus, dedicated product development and go-to-market motion. Growing very nicely, mostly in the SMB segment (Q1 2026).
- monday Service — Mix: highest ACV across all products; 70% of ARR from mid-market and enterprise (Q1 2026); Source: Q2 2026 transcript, Q1 2026 transcript; Trend: Sharpening focus, dedicated product development and go-to-market motion. Growth driven by seat expansion and cross-sell with customer support workflows (Q1 2026).
- New Products (CRM, Service, Dev, Marketer, Projects, Campaigns) — Mix: over 11% of total ARR (Q1 2026); Source: Q1 2026 transcript; Trend: Significant opportunity to accelerate cross-sell, especially in mid-market segments. monday dev is still offered but got less focus due to changes in the dev environment.
- Product Brands
- monday.com
- monday Work Management
- monday AI work platform
- monday DB 3.0
- monday CRM
- monday dev
- monday marketer
- monday projects
- monday campaigns
- monday service
- WorkForms
- WorkCanvas
- One AI