| About Expanding Eligible MarketServiceNow has quintupled its total addressable market and accelerated six unicorn businesses to $1 billion or multibillion-dollar status. ServiceNow AI ACV surpassed $1 billion, keeping the company on track to beat its target of $1.5 billion ACV by the end of 2026. The cybersecurity business is already over $1 billion and is the fastest-growing among the top 10 cyber companies. The addressable market for device security is expanding significantly, with 40 billion connected devices expected in the world in the next four years. The percentage of renewal customers purchasing agentic AI for the first time doubled quarter-over-quarter and year-over-year, and customers with agentic AI in production have grown 9x over the last nine months. CRM Net New ACV growth accelerated year-over-year and quarter-over-quarter, with average deal size doubling year-over-year, making it a $2 billion ACV business. Voice AI is identified as the 'next frontier,' with a large airline handling 5 million annual voice calls on ServiceNow's voice AI CRM agents. Employee Works is a strategic entry point for enterprise-wide employee experiences, pulling through broader HR and employee experience opportunities, with deal volume growing over 150% quarter-over-quarter. A new business model evolution with AI-native products, including a conversational service desk experience, is targeting the Fortune 500,000, expanding TAM through a product-led motion. 50% of net new business is now non-seat-based. Government business (national, regional, local) is expanding, and business and consumer services net new ACV grew over 6x year-over-year, education over 125%, and telco/media nearly 40%. Deal volume among first-time ServiceNow Agentic AI buyers grew over 45% year-over-year. | About CompetitionServiceNow differentiates itself by offering 'one governed layer of record' for AI deployment securely across the enterprise, providing 'needed certainty in an uncertain stack' regardless of which chip, lab, or price per token regime prevails. The company's cybersecurity business is the fastest-growing among the top 10 cyber companies. While acknowledging that market participants in CRM are 'very good' and 'not going away,' ServiceNow is doing 'very well,' winning deals where '5 vendors fail to deliver' due to its ability to connect CPQ with broader workflows, customer data, and service operations. It aims to replace 'legacy offerings and bypass the startups' with its new AI-native products. It is stated that 'the best tech leaders know it will cost 5x to 10x to build an agent versus run one on ServiceNow.' ServiceNow claims that only its platform offers 'completeness of vision' with a system of record, deep enterprise context, integrated governance, auditability, global distribution, and flexible pricing. It is also positioned as the only platform 'designed from the ground up to integrate to all of these players.' ServiceNow emphasizes its 'context engine' and 7 trillion workflows as a 'secret sauce' that competitors and LLMs cannot access. The company also notes that large language models are 'getting commoditized,' and it optimizes its use of various models to keep costs low. Bill McDermott also stated, 'we're not out to replace all of those excellent companies, we're building our own story on our own great foundation, and it's important that the customer gets the benefit of all of us because they're going to need it.' | About The Broader IndustryIDC forecasts spending on AI software to grow 53% this year, 17% faster than AI hardware. The enterprise needs a governed layer of record for AI, offering certainty in an uncertain technology stack. There are 2.2 billion agents entering the enterprise globally, representing 2.2 billion new identities, and 40 billion connected devices are expected in the next four years. Customers are increasingly 'allergic to anything that looks like a project' and demand deterministic outcomes. There's a challenge with AI agents proliferating across multiple platforms without unified governance. Innovating for enterprises is difficult, and customers are 'desperate to make real progress with a proven innovator they can trust.' The influx of AI is creating 'more activity for IT, not less.' Data fragmentation across systems is a significant challenge for enterprises. CEOs are losing sleep over 'risk at scale,' threat headlines, and managing 'token invoices,' unsure of what to do. In this environment, most enterprises are 'still searching for AI's ROI,' having seen budgets 'burn on pilots that demo beautifully and never touch the P&L.' The industry distinguishes between 'AI that only advises' (a cost) and 'AI that completes the work' (a return). Large language models are 'getting commoditized,' and the 'attack surface becomes even more dangerous by the moment.' | Where Things Are HeadedServiceNow is on course for $32 billion in revenue by 2030, operating at the 'rule of 60 and beyond.' The company is on track to beat its target of $1.5 billion AI ACV by the end of 2026. ServiceNow sees itself in the 'bull's eye of AI, cybersecurity, workflow orchestration, integration and automation,' and is 'only just getting started.' The company is building the 'world's most integrated end-to-end security platform' across cyber, risk, compliance, agentic incident response, exposure management, identity and access security, cyber physical security, and continuous vulnerability detection. Enterprises are progressing from supervised to autonomous operations, with the city of Raleigh moving to become 'fully autonomous 1 ticket category at a time.' Voice AI is identified as the 'next frontier.' ServiceNow plans to bring 'many net new AI native products' to market in the weeks to come. Bill McDermott anticipates that 'cybersecurity will be bigger than ServiceNow is in the next few years.' The company expects to deliver another exceptional year, with AI tracking ahead of its target to reach 30% of ACV by 2030. Full-year guidance has been raised, and the company is committed to 'growth on the top line, expanding the margin profile of the company and winning share everywhere we go in this AI revolution, especially cyber.' While short-term gross margin pressure is noted, the company believes midterm there will be 'less pressure and even better pricing' on hyperscaler and AI consumption, with operating margins continuing to accrete towards the rule of 60 by 2030. | Updates On ThemeAgentic | Broader Themes EmergingAI Governance, Trust & Compliance, Enterprise Workflow Data, Apps & Edge Deployment, ITSM & Automation Software | Bullish-Leaning Quotes (Short)We are who we said we were. We're in the bull's eye of AI, cybersecurity, workflow orchestration, integration and automation. ServiceNow already was a $1 billion plus cybersecurity business. The percentage of renewal customers purchasing a genic AI for the first time, doubled quarter-over-quarter and year-over-year. customers with agentic AI in production have grown 9x over the last 9 months. Voice is the next frontier, and we're winning it. Our Dynamite engineering team is on fire. The best tech leaders know it will cost 5x to 10x to build an agent versus run one on ServiceNow. The government business, it's never been stronger. Only ServiceNow's completeness of vision checks all of those boxes. Q2 was an outstanding quarter that highlights ServiceNow's broad-based demand strong execution and operating leverage. AI net new ACV growth continues to outpace expectations. we're already tracking ahead of our target for AI to reach 30% of ACV by 2030. AI that completes the work is a return. | Bearish-Leaning Quotes (Short)Part of that outperformance was due to strong U.S. federal demand, which shifted some on-prem revenue from Q3 to Q2. This is simply about timing. I'm always looking, especially in this market environment, at a conservative prudent guide, right? There's certainly upside, but we feel really good about the guide right now. a little bit of short-term pressure on margins. | HiringSales and marketing headcount was up quarter-over-quarter, with more sales headcount added this year than all of last year. This is attributed to M&A (inheriting sales associates), the ramping of the security and risk business, and the continuous hiring of quota-bearing, feet-on-the-street sales executives. The company is committed to completing 2026 and starting 2027 with the exact same headcount as before the Moveworks, Veza, and Armis acquisitions, indicating future workforce optimization despite current growth-driven hiring. |