1. Earnest Analytics — Spend Analytics Consumer Transaction Panel
Matchedearnest_analytics_credit_debit_card_consumer_spend · access=file · map_only
Metric/field BNPL Merchant GMV Growth (YoY), Transaction Count, and Market Share by Brand (Affirm, Klarna, Afterpay, Zip, Four)
Cadence monthly
Why it matters Provides granular, real-time visibility into transaction volumes, average order values, and competitive positioning of BNPL providers, including PROG Holdings' Four segment.
Signal to watch Increasing GMV growth and market share for Four, or the broader BNPL category, indicates strong product adoption and market expansion.
Confidence: high
2. Sensor Tower / Apptopia — App Intelligence
Matchedapptopia_app_usage_engagement · access=file · map_only
Metric/field 'Four' app downloads, daily active users (DAU), monthly active users (MAU), and engagement metrics
Cadence irregular
Why it matters Provides granular, real-time insights into the performance and growth of PROG Holdings' key BNPL offering, 'Four', beyond simple download ranks.
Signal to watch Consistent growth in downloads, DAU, MAU, and engagement metrics signals strong user acquisition, retention, and product stickiness.
Confidence: high
3. TransUnion / Experian / Equifax — Industry-wide Delinquency and Charge-off Trends
Matched (medium)cand_transunion_e530e1c6 · candidate
Metric/field Subprime Consumer and Small Business Lending: 30-plus Day Delinquency Rate, Net Charge-off Ratio
Cadence monthly
Why it matters Provides a broader view of credit performance in the subprime consumer and small business segments, which are core to Enova's and PROG Holdings' customer bases, validating their risk management.
Signal to watch Stable or declining industry-wide delinquency and charge-off rates suggest a healthier credit environment, reducing systemic risk for theme members.
Confidence: high
4. Similarweb — Web Traffic & Engagement
Matchedsimilarweb_website_traffic_engagement · access=file · map_only
Metric/field Website traffic, unique visitors, bounce rate, and conversion rates for progholdings.com, enovainternational.com, progressiveleasing.com, four.com, purchasingpower.com
Cadence monthly
Why it matters Offers insights into digital customer acquisition, brand interest, and online engagement for the core businesses of theme members, reflecting marketing effectiveness and consumer interest.
Signal to watch Increasing unique visitors and improving engagement metrics (lower bounce rate, higher conversion) indicate effective digital strategies and growing customer interest.
Confidence: high
5. Bloomberg Second Measure — Card / Transaction Data
Matchedbloomberg_second_measure_consumer_cohort_retention_analytics · access=file · map_only
Metric/field Consumer spending patterns, average transaction values, and customer retention rates for alternative finance providers (e.g., PROG Holdings, Enova International, and competitors)
Cadence weekly
Why it matters Provides real-time insights into the spending behavior of the target low-income consumer base, directly impacting revenue and credit performance for theme members.
Signal to watch Stable or increasing average transaction values and strong customer retention rates indicate healthy business fundamentals and customer loyalty.
Confidence: high